Maximizing Your Google My Business Listing
In the daily battle to obtain visibility as a small business, your Google My Business Listing can become a lifeline that helps people know where you’re located, your business hours, and much more. In this article, will go over the best ways to optimize your Google Business Listing.
How Social Media Can Give Your Mental Health a Boost
We often hear and experience the negative effects of social media, but for this article we want to focus on three positive effects that social media can have on mental health.
The Power of Facebook Groups
One of the main goals of any business owner is to continue to grow their business. Whether it’s through good old-fashioned word-of-mouth or social media, there are plenty of ways to get the word out and engage with potential customers.
Using Camel Case in Hashtags
What is CamelCase? In case you haven't heard of it before, CamelCase is a way to create hashtags for people with vision impairments. Using CamelCase allows screen reading software to read the hashtags as actual words instead of garble. In this post, we’ll go over how and why you should use CamelCase in your social media posts.
Social Media vs Traditional Media
I’m sure no one reading this post is surprised to discover that traditional media in the vein of billboards, mailers, print magazines, etc., provide a different level of benefit in comparison to social media marketing these days. Approximately 45% of the world’s population, a staggering 3.5 billion people, are active social media users.
Social Media vs Reality
As our lives have gradually moved online, the difference between our real lives and what we see on social media doesn't seem all that different. In fact, we may find ourselves looking at the idyllic lives of our friends on social media and comparing the best of their world to the worst of ours.
How to Respond to a Bad Review
As small business owners, we thrive on reviews created on social media platforms. They can bolster business and give you much-needed data on public opinion on your business. However, while getting good reviews is always the goal, you’ll likely receive bad reviews as well.
Social Media and SEO
Search Engine Optimization—the difference between having your website buried underneath thousands of other web results or obtaining the highly contested number one search result on Google.
Social Media by the Numbers
Looking at statistics and data for various platforms can help you decide which social media platforms are best for growing your business and which ones will best meet your goals.
Be Aware Of Overselling
Running your own business is not easy work. You put your heart and soul into making sure all the components run smoothly as one. However, as business owners, the key to being able to continue running all the wheels that go with it smoothly, depends on how well your product or service sells.
Is your marketing plan ready for 2021?
2020 has been one crazy year, especially for small business owners. The realization that we rely heavily on Social Media Marketing has become more prevalent over the years, but 2020 has emphasized this fact with a force. With social distancing, quarantining, and the massive change in our day-to-day routines, social media is one of the most efficient ways to reach out to a clientele.
Support Small Business For Free
It has come that time again where thanksgiving is just around the corner! It’s the time that we share with our family and friends what we are most thankful for in our lives.
Balance Social Media & Mental Health
Sometimes we love social media and making content so much that we forget to balance our social media lives with our mental health.
Social Media Safety Tips for Kids
As much as we love social media, we know there are risks to safety. Just like any parent would be cautious about allowing their child outside to play without supervision, the internet is no place for a child to be alone.
Do you need a Social Media break?
Social media has become such a huge part of our lives, it's hard to imagine a world without it. But can it impact your mental health? YES! So how can you combat the effects?
TikTok Like A Champ
Through the pandemic of 2020, social media was never forgotten. In fact, TikTok, one of the minor league platforms of the social media umbrella, has exploded into popularity.
Linkedin Tips
With the way the world has such easy access to online sources for eligible employees, its more important now than every to stand out. Linkedin is one of the best ways for employers and potential employees to link up.
Cheers! It’s Rum Social Time!
We can’t believe that our Social Media month is coming to an end - and we want to end it with a cheers!
Mindfulness as an Entrepreneur
It is no secret that becoming an entrepreneur, pursuing your dreams and exercising your passion takes a lot of work, and can take a lot of time. As we just celebrated our third year with Social Media Squared, we are no stranger to the successes and failures of being an entrepreneur.
PARC Story - Meet Victory
Meet Victory, a diligent service dog here at PARC provided through New Horizons Service Dogs. Victory provides assistance with mobility issues/counter balance, picking up various items when on the floor or table, bracing individuals when bent down, and he is trained to get a person or phone in case of emergency.