Social Media vs Traditional Media

I’m sure no one reading this post is surprised to discover that traditional media in the vein of billboards, mailers, print magazines, etc., provide a different level of benefit in comparison to social media marketing these days. Approximately 45% of the world’s population, a staggering 3.5 billion people, are active social media users. In this article, we want to discuss how social media represents the future of marketing and whether traditional media or social media is a better marketing tool.

Traditional Media Doesn’t Provide Much ROI

When it comes to a return on investment (ROI), social media by and large reigns supreme. It is difficult to obtain feedback from magazines, billboards, and other forms of traditional media. With traditional media, you likely won’t know how many people have seen your sign or if they are the kind of audience you are trying to reach. Social media provides loads of data and ads that can be used to target prospective customers.

 Social Media Has Much Larger Reach

According to Sprout Social, on Instagram alone 200 million people visit a business profile a day. If we compare that number to say, the magazine with the highest circulation in the United States, AARP magazine with 35 million readers, the ROI is leaps and bounds higher by numbers alone.

 Social Media is the Future

As the use of traditional media continues to shrink, social media is becoming even more essential to the vitality of a business. As time goes on, ignoring the benefits social media offers your business in terms of marketing may not be a luxury most small businesses can afford.

 If you find yourself wondering where to start with your social media journey, My Social Lady is here to help. We offer social media consultations, education, and more that can help your business develop an effective social media presence.