Maximizing Your Google My Business Listing

In the daily battle to obtain visibility as a small business, your Google My Business Listing can become a lifeline that helps people know where you’re located, your business hours, and much more. In this article, we’ll go over the best ways to optimize your Google Business Listing.

Provide Detailed Information

The most relevant searches are what tend to pop up first in Google Business Listings, and the businesses listed in relevant searches are often ones with the most detailed information. According to Google, completed profiles are twice as likely to be considered reputable, so don’t neglect including information in your profile.

Perform Regular Updates

Your customers won’t be happy if they come to your business on Christmas Day only to realize that you’re closed for the holidays. Make sure to regularly update and customize your business hours, and regularly add attention-grabbing photos and posts to your listing.

Use Keywords and Categories 

As with the regular Google search engine, keywords are an important factor in making sure your business shows up in listing results. Using the various categories that Google My Business provides is also a great way to make sure your business gets noticed. For instance, if you own a restaurant, you can use that category to include your menu. 

Add Attributes

Attributes are another great way to set your business apart from others by showing what makes your business unique. For example, if you are a women-led business like My Social Lady, you could put that attribute in your Google Business Listing. Attributes can also be used for informing customers about accessibility and payment options as well. 

Fine-tuning your Google Business Listing may take some time, but making sure people know about your awesome business is a critical step in developing an online presence and building your customer base.