Using Video in Social Media
Jessica Spivey Jessica Spivey

Using Video in Social Media

Video is an integral part of platforms like Facebook, Instagram, and more as well. So how can you best use video within social media?   

Read More
How Do Algorithms Work?
Jessica Spivey Jessica Spivey

How Do Algorithms Work?

Social media marketing is hard work. On top of getting your account going and creating content, you also have to think about the algorithm. “It’s all decided by the algorithm,” is probably a phrase you’ve heard before, but what exactly is an algorithm anyways? How do they work, and what kind of impact do they have on my social media marketing strategies?

Read More
Enhancing CX Through Content: Best Content Marketing Strategies
Jessica Spivey Jessica Spivey

Enhancing CX Through Content: Best Content Marketing Strategies

Content marketing is a fantastic process that builds your brand. You can improve your overall sales through content marketing by attracting more customers to your brand. Nevertheless, you need to provide your customers with the best service you can in order to accomplish that.

Read More
Enhancing Customer Experience: Best Digital Marketing Strategies
Jessica Spivey Jessica Spivey

Enhancing Customer Experience: Best Digital Marketing Strategies

Every company needs to give the best experience to their customers. With so much competition out there, the best way to catch your market share is to make your sales cycle easy, smooth, and enjoyable. At the same time, you want to simplify how you direct customers on your sales channels.

Read More
State of Marketing From 2021
Jessica Spivey Jessica Spivey

State of Marketing From 2021

What works in marketing and what doesn’t is constantly changing. The same strategies, campaigns, and platforms that were used even five years ago may not be viable now. In this article, we want to help you come up with your best marketing strategies for 2022 by looking at the changes in social media marketing, SEO, and email marketing from last year. 

Read More
3 Easy Small Business Website Design Tips
Jessica Spivey Jessica Spivey

3 Easy Small Business Website Design Tips

You’ve got the business model set, your services and products at the ready, and your social media accounts ready to go, which only leaves one last, Godzilla-sized task…designing your website. My Social Lady doesn’t want your website to be the stumbling block that gets in the way of your entrepreneurial dreams, which is why we’re going to give you three tips for designing a great website. 

Read More
Getting Started with Video as a Business Owner
Jessica Spivey Jessica Spivey

Getting Started with Video as a Business Owner

Video can be a daunting area of social media to get into, especially with little experience. However, according to Wyzowl, 73% of people preferred watching a short video about a product or service over reading an article, webpage, post, or e-book. To help you navigate the video-driven side of social media marketing, today we’ll be focusing on four basic video formats to consider when designing video content.

Read More
How Do I Get More Reviews for My Business?
Jessica Spivey Jessica Spivey

How Do I Get More Reviews for My Business?

Client reviews are one of the most powerful ways to advertise your business online. While you know your business is great, a lot of people aren’t going to simply take your word for it.

Read More
Outbound Interaction
Jessica Spivey Jessica Spivey

Outbound Interaction

It can be easy to forget that social media is a conversation that goes both ways. While engaging with comments on your posts is important, you shouldn’t neglect engaging with the broader social media sphere.

Read More
Finding Content Ideas
Jessica Spivey Jessica Spivey

Finding Content Ideas

Luckily, generating content ideas isn’t as hard as you think. In this article, we’ll give you some tips on how to keep the ideas flowing so that you can continue to create new posts for your brand. 

Read More
Elevating Client Reviews with Canva Templates
Jessica Spivey Jessica Spivey

Elevating Client Reviews with Canva Templates

Client reviews are one of the best ways to generate new business by establishing trust between consumers and brands. In this article, we want to walk you through how Canva templates can elevate your client reviews by including branding, creating a professional look, and fixing writing mistakes.

Read More
Client Feature: Wellspring Miami
Jessica Spivey Jessica Spivey

Client Feature: Wellspring Miami

Wellspring Miami has been a client of ours since December 2019 and we love being able to help communicate their mission and message with their audience. 

Read More
Best Practices for Posting on Facebook
Jessica Spivey Jessica Spivey

Best Practices for Posting on Facebook

Each social media platform is different. The timing of your posts, what kind of posts you make, all of that can vary depending on the platform. In this article, we’re going to focus on three best practices for posting on Facebook.

Read More
How IOS 14 Has Affected Advertising
Jessica Spivey Jessica Spivey

How IOS 14 Has Affected Advertising

In the age of mobile devices, oftentimes advertisers end up having to play by the rules of whatever platform they’re on. With the rollout of IOS 14, we think it’s important to inform you of how this new update has changed advertising and give you some solutions you can use to adapt moving forward. 

Read More
How can a business be “social”?
Jessica Spivey Jessica Spivey

How can a business be “social”?

One of the biggest challenges when building a business is trying to figure out how to interact or be “social” with followers on social media. Down below we’ll give few ideas on how you can engage socially online.

Read More
Tips for Professional Networking
Jessica Spivey Jessica Spivey

Tips for Professional Networking

The benefits of online networking have never been better. If you’re not already rocking the online networking scene, you should be! To help you get started, we’ll go over some of the do’s and don’ts of online networking.

Read More