
Using Video in Social Media
Video is an integral part of platforms like Facebook, Instagram, and more as well. So how can you best use video within social media?

How Do Algorithms Work?
Social media marketing is hard work. On top of getting your account going and creating content, you also have to think about the algorithm. “It’s all decided by the algorithm,” is probably a phrase you’ve heard before, but what exactly is an algorithm anyways? How do they work, and what kind of impact do they have on my social media marketing strategies?

Enhancing CX Through Content: Best Content Marketing Strategies
Content marketing is a fantastic process that builds your brand. You can improve your overall sales through content marketing by attracting more customers to your brand. Nevertheless, you need to provide your customers with the best service you can in order to accomplish that.

Enhancing Customer Experience: Best Digital Marketing Strategies
Every company needs to give the best experience to their customers. With so much competition out there, the best way to catch your market share is to make your sales cycle easy, smooth, and enjoyable. At the same time, you want to simplify how you direct customers on your sales channels.

State of Marketing From 2021
What works in marketing and what doesn’t is constantly changing. The same strategies, campaigns, and platforms that were used even five years ago may not be viable now. In this article, we want to help you come up with your best marketing strategies for 2022 by looking at the changes in social media marketing, SEO, and email marketing from last year.

3 Easy Small Business Website Design Tips
You’ve got the business model set, your services and products at the ready, and your social media accounts ready to go, which only leaves one last, Godzilla-sized task…designing your website. My Social Lady doesn’t want your website to be the stumbling block that gets in the way of your entrepreneurial dreams, which is why we’re going to give you three tips for designing a great website.

Getting Started with Video as a Business Owner
Video can be a daunting area of social media to get into, especially with little experience. However, according to Wyzowl, 73% of people preferred watching a short video about a product or service over reading an article, webpage, post, or e-book. To help you navigate the video-driven side of social media marketing, today we’ll be focusing on four basic video formats to consider when designing video content.

Four Tools for Small Businesses to Use for Social Media
Jump starting a business or already seeing success, a social media presence is essential.

Identifying Your Target Market
Identifying your target market is an extremely important part of marketing.

How Do I Get More Reviews for My Business?
Client reviews are one of the most powerful ways to advertise your business online. While you know your business is great, a lot of people aren’t going to simply take your word for it.

Hashtags—What Are They Good For?
We want to give you the scoop on what hashtags are for, and how you can make the most of them to promote your business.

Photography Rights for Businesses on Social Media
So, you’ve already got the idea for your next social media post, and all you need now is a photo.

Outbound Interaction
It can be easy to forget that social media is a conversation that goes both ways. While engaging with comments on your posts is important, you shouldn’t neglect engaging with the broader social media sphere.

Finding Content Ideas
Luckily, generating content ideas isn’t as hard as you think. In this article, we’ll give you some tips on how to keep the ideas flowing so that you can continue to create new posts for your brand.

Elevating Client Reviews with Canva Templates
Client reviews are one of the best ways to generate new business by establishing trust between consumers and brands. In this article, we want to walk you through how Canva templates can elevate your client reviews by including branding, creating a professional look, and fixing writing mistakes.

Client Feature: Wellspring Miami
Wellspring Miami has been a client of ours since December 2019 and we love being able to help communicate their mission and message with their audience.

Best Practices for Posting on Facebook
Each social media platform is different. The timing of your posts, what kind of posts you make, all of that can vary depending on the platform. In this article, we’re going to focus on three best practices for posting on Facebook.

How IOS 14 Has Affected Advertising
In the age of mobile devices, oftentimes advertisers end up having to play by the rules of whatever platform they’re on. With the rollout of IOS 14, we think it’s important to inform you of how this new update has changed advertising and give you some solutions you can use to adapt moving forward.

How can a business be “social”?
One of the biggest challenges when building a business is trying to figure out how to interact or be “social” with followers on social media. Down below we’ll give few ideas on how you can engage socially online.

Tips for Professional Networking
The benefits of online networking have never been better. If you’re not already rocking the online networking scene, you should be! To help you get started, we’ll go over some of the do’s and don’ts of online networking.