Using Video in Social Media

Video has become one of the biggest mediums used on social media today. In fact, according to Statista, in 2020 there was more than five hundred hours of video uploaded to YouTube every minute. Video is an integral part of platforms like Facebook, Instagram, and more as well. So how can you best use video within social media?   

Study Your Preferred Platform

Whether you’re posting on Instagram, Facebook, or anywhere else, there is generally an optimum video length to generate engagement online. In fact, some platforms may restrict how long your videos can be. Pick your preferred platform and decide which one suits the kind of content you want to make.

Adapt Your Content for Each Platform

If you’ve been focused on creating five-minute tip videos on making killer salsa on your YouTube channel, think about ways you can create fun streams where you try out making the salsa recipe in real-time, or condense your five-minute video into thirty seconds for Instagram. Rework your ideas for each platform so you can get the best engagement possible.

Create Diverse Content

The videos you can create are incredibly diverse. You can do live broadcasts of events, interviews, behind the scenes videos, and so much more through video content. The possibilities for reaching new audiences in unique ways is endless. However, always keep in mind that every post you make on social media doesn’t have to be a video. Creating different posts with static images and text is also a crucial part in engaging with people online. It also creates more variety in your content.

Overall, video is one of the best ways to engage with others on social media. There are so many different video formats to choose from, and all of them offer your business a new opportunity to get your followers excited about what you’re doing.