Finding Content Ideas

“What should I post for my business today?” Trying to answer this question can be incredibly stressful, especially if you feel you’ve already run out of all your top-shelf ideas. Luckily, generating content ideas isn’t as hard as you think. In this article, we’ll give you some tips on how to keep the ideas flowing so that you can continue to create new posts for your brand. 

Answer Questions People Have

Customers appreciate it when businesses answer any questions or concerns they may have. Check out the FAQ on your website or even sites like AnswerThePublic.com, where you can identify some of the most common questions people ask surrounding your business or industry. By doing this, you’re creating new content for your business while also providing relevant and helpful information to people. 

Employee Features 

Have your employees break out their headshots and put them in the spotlight! By doing employee features, employees’ accomplishments and roles in your business are being acknowledged and celebrated. Additionally, people will be able to see the many faces behind your brand, giving your business a more personal touch in the eyes of potential customers. 

National Days

While it’s a given that you should make posts for the holidays, you don’t have to wait until Christmas comes to town to find some content ideas. There are many national days throughout the year that you can use for inspiration. You can even scout out national days related to your industry to make posts more relevant to your brand. After all, what restaurant that claims to have the best pancakes in the world doesn’t post on National Pancake Day?  

As you can see, there are all kinds of great ways to find ideas for new content. All it takes is a little prompt or nudge in the right direction to get your creativity flowing.