Best Practices for Posting on Facebook

Each social media platform is different. The timing of your posts, what kind of posts you make, all of that can vary depending on the platform. In this article, we’re going to focus on three best practices for posting on Facebook.

Best Time to Post

While it would be nice if there was an easy answer to this question, the reality is that the answer can vary greatly depending on your business and audience. According to Buffer, many of the studies (including their own) have differing answers to this question. However, you would usually want to avoid posting during hours of Peak Competition, since your post can get pushed down the News Feed due to competing with so many other posts at the same time. 

Understanding who your audience is, what time zones they’re in, stage of life, and more through Audience Insights is your best bet in determining when to post on Facebook. In other words, you have to pay attention to the stats so you can understand what works best for your business.

What to Post

Generally, Facebook is a highly visual platform, so images and videos are going to be doing most of the heavy lifting when it comes to your posts. This means it’s important that you choose your visual content wisely. Make sure whatever images you pick tell a story. You should also avoid too much overlay text on images, as it can detract from your image and be difficult to read. 

Boosting

The goal of boosting should always be to increase engagement. If you’ve created a fantastic post that you think deserves more attention, boosting it can be the fuel behind a post just waiting to catch fire.

While navigating Facebook has challenges, if you keep these best practices in mind, you should be able to develop a much clearer, smoother marketing strategy for your posts.