Communication for Coronavirus
Many businesses have sent out emails with reassurance that their businesses are still open and are taking additional measures to keep people safe and healthy. If you aren’t one of those and you are not sure how to proceed, here are three tips for developing your communications plan!
Make a decision and communicate it clearly. Are you staying open? Are you closing? Are you altering your hours? All of these things need to be blasted on your social media, email list, text message list, and any other way that you have to communicate to your clients and employees. And surprise, surprise… this likely needs to be done more than once in the next few days and maybe even weeks.
Be patient. Everyone is in a heighten state of awareness and will be more easily flustered - be patient with your clients and employees alike. Make accommodations for them where you are able to - people will remember how you treated them during this period.
Develop clear responses. If you are choosing to temporarily close or make adjustments to your hours or services, consider developing a handful of canned responses that can be copied and pasted to messages or emails. This will help you delegate some of this work as well as stress less over how to respond to each of these incoming messages.
If you haven’t developed a plan and want to spend 15 minutes fleshing this plan out - I am opening up my schedule of Tuesday morning for folks that might want to spend time running their plan by someone else for feedback.